S4E12: Business Resilience: Kercher's Apple Orchard with "Mrs. Apple"

What can a 104-year-old family apple orchard teach us about entrepreneurship, resilience, and surviving hard times? In this episode of Diary of a Dreamer, Tasha Eizinger talks with Maureen Kercher of Kercher's Apple Orchard in Goshen, Indiana, about what it really takes to build a resilient family business. From a devastating hailstorm that destroyed approximately 265,000 bushels of apples to today's labor challenges, weather risks, agricultural technology, diversification, and agritourism, Maureen shares practical lessons that apply far beyond farming. You'll learn about small business resilience, entrepreneurship, business diversification, employee retention, labor solutions, agritourism, family businesses, and adapting to change. This is a conversation about what happens when you can't control the circumstances, but you can control how you respond. Subscribe to Diary of a Dreamer for conversations about entrepreneurship, resilience, personal growth, and pursuing meaningful dreams.